Dubai has unveiled an exciting new initiative as part of Dubai Summer Surprises (DSS) 2026, giving shoppers the opportunity to win a total of 12 residential properties over a 12-week promotional period. The campaign, announced by the Dubai Department of Economy and Tourism, is designed to encourage consumer spending while enhancing the city’s appeal as a leading shopping and tourism destination during the summer months.
Under the promotion, customers who spend a minimum of Dh500 at participating malls and retail outlets will be eligible to enter weekly prize draws. Participation will be facilitated through a digital receipt scanning system, making the process simple and accessible for shoppers across Dubai. Each week, one lucky winner will receive a residential property, creating one of the most rewarding retail campaigns ever introduced in the emirate.
The initiative is being supported by Dubai Chambers and Binghatti and forms part of broader efforts to stimulate economic activity across the retail, tourism, hospitality, and entertainment sectors. Officials believe the campaign will not only attract residents and visitors to shopping destinations but also provide a significant boost to businesses operating throughout the city.
Dubai Summer Surprises 2026 is expected to feature an expanded calendar of promotions, major discounts, family-friendly attractions, live events, and entertainment experiences. Authorities say the enhanced programme aims to strengthen consumer confidence, increase footfall at retail venues, and contribute to sustained business growth while reinforcing Dubai’s reputation as a world-class destination for shopping and leisure.
