Saudi Arabia has launched the Purple Saturday initiative across Gulf countries, reaffirming its commitment to empowering people with disabilities and fostering a more inclusive society.
The campaign encourages businesses, institutions, and service providers to enhance accessibility and introduce dedicated services that better support people of determination in their daily lives.
Aligned with Saudi Vision 2030, the initiative promotes equal opportunities, greater social participation, and inclusive economic growth while strengthening regional cooperation on accessibility standards and public awareness.
Purple Saturday reflects the Kingdom’s continued efforts to build communities where everyone can participate fully, regardless of ability, and inspires organizations across the Gulf to adopt more inclusive practices.
