Pakistan’s well-known fashion brand, SAPPHIRE, has officially opened its first store in the United Arab Emirates at City Centre Sharjah. This marks an exciting step in bringing South Asian fashion directly to shoppers in the UAE.
With this new store, customers no longer need to rely on international shipping to buy SAPPHIRE’s popular designs. The collection includes unstitched fabrics, stylish ready-to-wear outfits, and fashionable accessories, making it easier than ever to find high-quality clothing.
The launch comes just in time for Eid, offering a wide range of luxurious fabrics and trendy outfits perfect for festive celebrations. Known for its combination of quality and affordability, SAPPHIRE aims to transform the shopping experience for fashion enthusiasts in the Middle East. The brand’s presence in the UAE is expected to attract both South Asian expatriates and local shoppers who appreciate elegant and modern designs.