Pistachio prices in Dubai have increased by Dh10 per kilogram over the last two months. The main reason behind this rise is the global popularity of a dessert called Kunafa pistachio chocolate, which has gone viral on social media.
Traders at Deira’s Old Souk say Iranian pistachios are in especially high demand. These are cheaper than American pistachios and are considered better for making sweets like Kunafa. As a result, local sellers are seeing a large number of bulk buyers, including chocolate makers and tourists who want to taste the real version of this famous dessert.
The price of Iranian pistachios has jumped from Dh32 in February to around Dh45 per kilogram now. The exact price depends on the quality, but this increase is the highest seen in recent months. Even though pistachios are available throughout the year, suppliers are now facing shortages due to the sudden and sharp increase in demand.
Experts believe that prices could go even higher if the Kunafa trend continues to grow across more countries. As social media continues to promote this dessert, more people are trying to recreate it at home or in their shops, which means even more pistachios are needed.
In short, the viral popularity of Kunafa pistachio chocolate is driving up pistachio prices in Dubai, especially for the Iranian variety. Traders expect this trend to continue for a while, making pistachios a hot commodity in the market. For now, both suppliers and customers will have to adjust to the changing prices — all thanks to one sweet dessert that took the internet by storm.
