Back-to-school shopping activity has picked up across the UAE as students prepare to return to classrooms after nearly 50 days of remote learning. Families are once again visiting stores and shopping online to purchase essential school items ahead of the reopening of in-person classes.
Retailers across the country have launched major promotional campaigns, offering discounts of up to 70 percent on a wide range of school supplies. Popular items included in these offers include stationery, notebooks, backpacks, lunch boxes, water bottles, uniforms, and other everyday classroom essentials.
More than 200 products are reportedly part of special in-store and online sales, giving parents an opportunity to manage school expenses while preparing children for the new academic term. Shopping centres and retail outlets are witnessing increased footfall as many families complete their purchases before classes begin.
Despite concerns in the wider region regarding supply chain disruptions, retailers have reassured customers that there is no shortage of school supplies and inventory levels remain stable. Stores say they are fully stocked and ready to meet the seasonal demand.
With students returning to classrooms on April 20, excitement is building among children, parents, and teachers alike. The renewed back-to-school rush is bringing a lively atmosphere to markets across the UAE as families get ready for a fresh start to the term.


