In a recent announcement, Sharjah government introduced its latest initiative, the ‘Your Sharjah’ brand logo and tourism campaign. This endeavor offers a glimpse into the northern Emirate’s growth over the past 52 years.
The newly revealed logo features windows within its design, symbolizing the vast opportunities awaiting residents and visitors to explore Sharjah’s diverse tourist destinations and exciting developments. Reflecting on Sharjah’s journey under the leadership of Sheikh Dr Sultan Bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, the campaign emphasizes inclusivity and modernity.
Sheikh Fahim Bin Sultan Bin Khalid Al Qasimi, Executive Chairman of the Department of Government Relations in Sharjah, expressed the significance of the new brand identity. He stated, “Sharjah has experienced remarkable growth over the last 52 years, and it was time to encapsulate this progress with a fresh and contemporary brand. ‘Your Sharjah’ embodies an identity that resonates with people, capturing the essence of our Emirate.”
A collaborative effort involving various departments within the Sharjah government contributed to the development and execution of the campaign. Sheikh Fahim commended the dedicated team for their diligent work in crafting a logo and identity that celebrates Sharjah’s status as a prominent tourism destination, a thriving economic hub for regional and global trade, and a custodian of rich cultural heritage.
Acknowledging the Emirate’s popular tagline, ‘Smile, you are in Sharjah’, Sheikh Fahim affirmed its enduring relevance. “With the abundance of smiles in Sharjah, it is challenging not to embrace ‘Smile, you are in Sharjah’,” he remarked with a smile. Expanding on the sentiment, he added, “Furthermore, it is about personal ownership; ‘Smile, you are in your Sharjah’, signifying that Sharjah offers something for everyone, whether it is exploring pristine beaches, delving into heritage sites, or engaging with educational institutions.”
The reveal of ‘Your Sharjah’ marks an important moment in Sharjah’s ongoing narrative of growth and innovation. As the Emirate continues to evolve as a beacon of cultural richness and economic vitality, the campaign provides as an invitation for individuals from all walks of life to experience the charm and diversity of ‘Your Sharjah’
